Fortified Beverages Market -Overview:
A fortified beverage is a form of nutritious beverage that contains relevant micronutrients. This drink contains trace minerals and other vitamins. The process of adding vitamins to beverages is termed beverage fortification. As per MRFR, the market is estimated to gain a CAGR of 7.50% in the forecast period.
Fortified Beverages Market is expected to garner a revenue of USD 247 Billion by 2030 with a CAGR of approximately 7.50% during the forecast period, 2022-2030.
Due to the general elevated stress of modern life, users enjoy convenience items that will provide the daily nutrition required by the body. During the period of assessment, the market is likely to be determined by developing health-conscious consumers and the enhancement of livelihood in developing economies.
Segmentations:
The segmentation of the fortified beverages market is conducted based on product type, distribution channel, nutrient, and regions. By product type, the fortified beverages market comprises of alcoholic beverages and non-alcoholic beverages. Based on the nutrients, the fortified beverages market comprises of minerals and vitamins. Based on the distribution channel, the fortified beverages market comprises of supermarkets & hypermarkets, convenience stores, and specialist retailers. Regionally, the global fortified beverages market comprises of Asia-Pacific, North America, Europe, and other pivotal regions.
Detailed Regional Analysis:
The regional assessment of the fortified beverages market is conducted for Asia-Pacific, North America, Europe, and other pivotal regions. North America is commanding the greatest fortified beverages market shares escalating per income levels and shifting customer habits in the United States. Europe is also supposed to hold a high market share. Advanced economies such as India and China are providing a lucrative opportunity to the Asia-Pacific region, and the fortified beverages market is set to grow at a considerable CAGR during the study period. The pervasiveness of cardiovascular illness, arthritis, osteoporosis, evolving consumer lifestyles, and growing preference for convenience beverages are propelling market expansion in this area. Furthermore, with the soaring prevalence of diabetes in India and China, people are becoming more aware of the importance of a healthy diet and an active lifestyle, which leads to a taste for natural sweeteners.